Privacy Policy

MAXIMISE PERFORMANCE PTY LTD (ACN 700 146 710, ABN 92 700 146 710), trading as Maximise Performance ("we", "us"), respects your privacy. This policy explains how we handle personal information. You can contact us at max@maximiseperformance.com or 402/1 Village Mews, Caulfield North VIC 3161.

What we collect

• Business details — business name, public phone, ABN, and what the business publishes on its public pages (such as Facebook, Instagram and Google), including photos and reviews. We use them to decide whether to contact the business and to prepare a free draft website before we call. Drafts sit on a private, password-protected link. If you ask, we delete your draft and anything we copied into it.
• Client details — when you engage us: your name and role, email, mobile, your business name and ABN, and any account access you give us to deliver the work. When you accept our Website Agreement we keep a record of it: those details, the version of the agreement you were shown, your tick and the time. We check your ABN on the public Australian Business Register. Card payments are processed by Stripe on its secure payment page; we never see or store your full card number.
• Phone calls — we record and transcribe our calls. Our sales calls (first calls to businesses in Victoria) are recorded from the start, and we don’t announce it at the start; if you ask whether the call is being recorded, we say yes. These calls are transcribed and summarised only by software that runs on our own computer: the audio, transcript and notes are not sent to any AI or other outside service and are not shared with anyone. Calls with our clients, and calls to our phone line, are announced: we tell you at the start that we record them. If you don’t want to be recorded, end the call. For those calls we use AI services to transcribe, summarise and work from the call, and we keep the audio, transcript and notes. Calls to our phone line — if Max can’t answer, his AI assistant answers. It says at the start that it is an AI and that the call is recorded and transcribed. The transcript, a short summary and anything you ask for (a message, a booking, a change request) are kept on your client file, or as a message for Max if you are not a client, and a message is texted to Max. To talk about your account, the assistant texts a one-time code to the mobile number on your client file and asks you to read it out; it never asks for a password or payment details. If you book a call, we text a confirmation to the number you called from. Client and phone-line call audio is processed by our telephony, speech-to-text, AI and voice providers, some of them in the United States. (Our outbound automated caller is not currently in service; if it is ever used we will say at the start of the call that it is not a person.)
• What you send us while we work on your job — messages, briefs, business details, and any photos or files you upload for us to use.
• Your private client page — the changes, photos and notes you send, the version you approve and the name you type, with the time and your IP address, as a record of what was done and when.
• Signing in — your email address, and the six-digit code we email you to sign in to your dashboard. We don’t store a password. The email is sent through a service provider (Resend).
• Our messages with you — emails and texts between us and you, kept in our email and phone systems.
• Technical information — your IP address, browser/device type, and basic analytics such as pages visited on our own website.
• Visits to websites we host for you — when we host your site, we may collect basic visitor statistics that don’t use cookies or identify individual visitors (such as pages viewed, how visitors found the site, phone or computer, and taps on the call or email buttons). We use them to run the site and to give you your monthly report and dashboard. Our hosting provider, Cloudflare, processes visitors’ connection details (such as IP addresses) to deliver and protect the site.
• Enquiries through a quote form that sends to your inbox — if your site has a quote form that sends enquiries to you, the enquiry and photos your customers send are emailed to you. We don’t keep them.
• Google Ads we run for you — if you choose our Google Ads add-on, Google records the clicks and calls from your ads in an ads account in your business’s name, which we manage. We see the totals (spend, clicks, calls, cost per enquiry) to run the ads and report to you. Google handles that data under its own privacy policy.

Processing by AI, including outside Australia

Your information and AI. We use what you give us and what we collect about you — your details, messages, photos, files, the content of your website, and the audio and transcripts of calls with clients and to our phone line (our sales calls stay on our own computer and are not sent to AI services) — to build, host, run and improve your website and our business. To do that we pass it through AI services and other service providers: AI assistants (including Claude from Anthropic, which we use on our own account), speech-to-text and voice services, our phone and text provider, email, payment, hosting and storage services. Many of them are outside Australia, mostly in the United States, and we don’t control where they process it. These services have their own terms, and some may keep what we send or use it to improve their own products. We don’t promise otherwise. We keep what we collect and don’t delete it automatically (see below).

How long we keep it

• Records connected with an agreement, acceptance, approval, cancellation, invoice or payment: at least 7 years.
• Call recordings, transcripts, call notes, messages and the details of businesses we have found or worked with: we keep them, and we don’t delete them automatically. Your site’s content and photos too. If you ask us not to contact you again, we record that and don’t contact you.
• Your website’s files are available for you to download while we host it and for 30 days after hosting ends.
• Visitor statistics for a site we host: kept while we host it.
• Anything else: we keep it for as long as it is useful to us.

How we use it

• To contact businesses about relevant services.
• To deliver, support and bill for our services.
• To respond to enquiries and meet legal/tax obligations.

We don’t sell your personal information.

Who we share it with

With the service providers that help us operate — hosting, storage, payments, phone and text, email, AI and speech services, and our professional advisers — and where the law requires it. Their own terms apply to what they hold. We don’t sell your personal information.

Domain registration. If you ask us to register a domain for your business, we give the details needed to register it (such as your business name and a contact person’s name, email, phone and address) to Cloudflare, the domain registrar we use, and through it to the registry that runs .com domains. They use those details to register and manage the domain under their own terms and ICANN’s policies. Some of them, such as your business name, may appear in public domain lookup (WHOIS) services, as those policies allow.

Opting out

Don’t want to hear from us? Tell us and we’ll stop contacting you and remove you from our outreach list. Email max@maximiseperformance.com.

Access, correction & complaints

You can ask us what personal information we hold, have it corrected, or raise a concern — email max@maximiseperformance.com and we’ll respond promptly. Unresolved privacy complaints can be referred to the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au.

Security

We take reasonable steps to protect personal information from misuse, loss and unauthorised access. No method is 100% secure, but we work to keep your data safe.

Contact

Maximise Performance · max@maximiseperformance.com · 0424 879 901 · 402/1 Village Mews, Caulfield North VIC 3161